How to Choose the Right Digital Marketing Agency

 

Choosing the right digital marketing agency is a big challenge for every entrepreneur.

In this article, I will show you how to choose the right digital marketing agency for your business as there are many categories in the digital marketing and most of the agencies are specialized in one or two categories.

Let’s jump into the deep

Set Your Goal

First, you have to set your goal. Why you want to hire a digital marketing agency, what goal you want to achieve, what is your budget, target audience, time limit, etc.

When you have set your goal, now time to find the best digital marketing agency that can deliver your result.

Lifestyle Products

If you are dealing with lifestyle products or you are managing lifestyle-related blogs and want fast results, then you have to hire those digital marketing agencies who are experts on social media marketing.

People, who are spending their time on social media, most of the cases they spend time on lifestyle-related content.

So, social media marketing agencies can give you the best results if you are dealing with lifestyle products, related services, etc.

Science and Technology

When you are working with science and technology related products, services, or you are maintaining a science and technology related blog and you want more traffic, then search engine optimization is the best choice as most of the visitor search their query on Google, who likes science and technology-related products and services.

If your target visitors are science and technology-related people then you have to hire SEO or SEM agencies or SEO experts.

News Services

If you are providing news services and need more visitors then you need to do digital marketing. For people, who want to know the latest news online, most of the cases they search on Google but many people also search for the latest news on social platforms also. So, digital marketing agencies can give you the best results for getting more traffic to news websites, news channels, news podcasts, etc.

What are the Elements You Should Check Before Hiring a Digital Marketing Agency

Before hiring a digital marketing agency you should check the following points ss there are various types of digital marketing agencies on different fields:

1.     In which field the digital marketing agency has expertise

2.   Customers’ review of their previous work

3.   Their previous work’s output

4.   Search on Google about the agency, if you find their social pages on the top, that means they are expert on social media marketing and social media optimization. If you find their website, YouTube channel, images on the top, that means the said agency is an expert on search engine optimization and search engine marketing.

 

Home Renovation – Things should be considered

 

After some certain period of time most of the home owners need to do home renovation. If we consider some points at the time of home renovation, we can make our home just like a luxury resort. In this article I will show you some points that you should consider at the time of home renovation.

·         Home flooring

·         Flooring for the pets

·         Kitchen flooring

·         Custom kitchen design

·         Bathroom design

Home Flooring

Flooring is one of the major parts of home renovation and decoration. There are many types of flooring available in the market such as hardwood flooring, engineered wood flooring, laminate flooring, bamboo flooring, vinyl flooring, ceramic tile flooring.

You should consider the below points at the time of choosing the floor materials:

·         Price of the flooring

·         Easy to installation

·         Durability of the flooring

·         Easy to use

·         Easy to clean

·         Water absorbing capacity

·         Comfortable

·         Fashionable or trendy

When you are thinking about home renovation, remodeling or improvement, engineered wood flooring is one of the best options. It is durable, easy to maintain and low cost.

Engineered wood flooring is a type of hard surface flooring. When you want to install hard surface flooring in your beautiful home or office, engineered wood flooring is one you can choose.

Engineered wood flooring constructed with a multi-layer of solid wood and plywood. Each layer is positioned in a different direction. This construction method prevents engineered hardwood from warping and bowing.

 

 

Flooring for Pets

If you have pets, then you have to consider pets’ friendly flooring at the time of home remodeling or home renovation. Pets are not comfortable to walk hard, shiny surface. You should consider the below points for pets’ friendly flooring:

·         The flooring should be easy to clean

·         It should have water absorbing capacity

·         It should not be hard surface

·         On the shiny surface, pets can’t walk comfortably. So, the flooring surface should not be shiny.

When you have 4 leg family members like a dog, you have to consider a few things before installing laminate flooring.

Dog’s size and weight is a big factor in choosing the perfect laminate floor. If your dog is a small breed like American Eskimo then you need direct pressure laminate which is perfect for moderate foot traffic. If your dog is near about 100 pounds breed like Shepherd then you need heavy foot traffic laminate floor which is high-pressure laminate.

You need scratch resistance laminate flooring if you are a dog owner. You will be happy to know that laminate flooring has the range of commercial flooring which can handle heavy traffic. Abrasion Class (AC) rating of AC3 to AC5 is usually using as scratch resistance laminate flooring in commercial areas like shopping malls.

Dog’s paws are built for the grassy natural fields. It can easily grip on the natural field. If your dogs love to play inside the home, and your home is a laminated floor, your dog will face difficulties to grip on it. Textured or ambushed laminate flooring will be comfortable for grip.

Kitchen Flooring

When you are thinking about remodeling your home or kitchen areas, laminate flooring is a good option for you. It is cost-effective, great looking, and easy to install (even you can install by yourself).

The kitchen is the area where water is used more than any other area in your home except bathrooms. So, you need a waterproof laminate flooring for kitchen.

Custom Kitchen Design

The custom kitchen is very important for a good and beautiful home. Every family has different needs. As per their needs, they need a custom kitchen. That can serve you with all requirements in the kitchen area.  When you want to make a custom kitchen for your home, you need to design first. For designing or making your dream kitchen you can go to the experts or you can do yourself. Design a custom kitchen is not very hard.

The custom kitchen is the kitchen which is design for individual needs, requirements, imagination, and budget.

The custom design kitchen is always unique in design and ideas.  It is always an exciting project that can improve the overall look, functionality, and livability.

Bathroom Design

The bathroom design for home ornamentation ideas should utmost priority because the restroom impacts the impression of the full house. the lavatory shouldn’t be solely neat and clean however should have a correct designed interior. This place specifically decides the general impression of your house before the guest, and therefore the comfort of relations.

While not correct practical restroom however you’re alleged to perform your shower dance or take your mirror photos and most significantly how does one conceive to relax your mind? you’ll produce high-definition technology within the bathroom space with the extent of the ability of spa vogue at your own house.

Why You Need Website for Your Small Business

 

Everyday thousands of small businesses are creating and many of them are closing their doors within 6 months. In most of the cases, the small businesses don’t develop any website for their marketing purpose. In this article we will focus on why you need website for your small business.

Let’s jump into the deep:

What is Website

Website is a virtual platform where you can display and sale your products, services, information, knowledge, etc.

Why Website is Important for a Small Business

Starting a business is always a difficult task for all. There are many works you have to manage in the same time while starting a business. On the other hand you don’t have enough employee to handle the jobs.

In this situation a website can become a handful tool for displaying your products, services, etc. You can also sell those products, services and information through the website. It will take a big investment, space, and work force for displaying products, services, etc. without any website or virtual spaces.

A website plays a vital role to reach many people within a short time. On the other hand, it will take a long time and money to reach many people without a website or any other virtual spaces.

A website can be part of your digital marketing strategy. Comparing to conventional marketing, digital marketing is much cheaper. It requires small work force for digital marketing. On the other hand conventional marketing needs a big work force. Conventional marketing expenditure also higher comparing to digital marketing.

What type of Business Your Need for Your Business

There are many type of websites available. E-commerce website, marketplace, B2B website, B2C website, business website, service website, etc. Actually it depends on your business, what type of website you will develop.

You can hire web developer in a very cheap price to develop a dynamic website for your small business.

Tips to Get Traffic to Your Website

There are many ways to get traffic to your website. Before start marketing your website you need to develop digital marketing strategy for your website as per your business criteria. Below are the tips of getting traffic to your website:

·         Search engine optimization

·         Google AdWords

·         Social media marketing

·         Social media optimization

·         Email marketing

 

Search Engine Optimization

SEO or search engine optimization is the best digital marketing technique. By doing SEO you will get the highest number of targeted traffic and sales conversion. Though SEO needs a good invest and time but comparing to other digital marketing tools SEO is the most cost effective tool.

Google AdWords

Google AdWords is a paid campaign of your website. It is easy to get traffic to your website. It can give you fast result comparing to SEO. But in the Google AdWords, sales conversion rate is lower than SEO. You don’t need to do big investment for Google AdWords as it requires a small amount to start ads.

Social Media Marketing

Social media is the place where people spend their maximum time on the internet. There are many popular social media platforms such as YouTube, Facebook, Instagram, Pinterest, etc. All the social media platforms have paid marketing campaign facilities. It is fastest way to reach your targeted audience. You can get more traffic from social media marketing. Sales conversion rate is much lower in social media marketing comparing to SEO and Google AdWords.

Social Media Optimization

SMO or social media optimization is the nonpaid technique of social media marketing. Though social media optimization or SMO needs time, but it can give you results for a long time. The sales conversion rate also higher in SMO than SMM. You don’t need to do big investment for social media optimization.

If you are confused about digital marketing strategy, you should read the article SEO Vs SMO.

Email Marketing

Email marketing is very old digital marketing tool. But till now it is very effective. It can generate very good number of visitors to your website. You can reach to your target audience very easily through email marketing. Email marketing is less costly comparing to other digital marketing tools. Though email marketing is good for generating traffic, but the sales conversion rate is very low comparing to other popular digital marketing tools.

End Words

Website is an essential part of small business in 2020. It can develop your brand image as well as can be used as a digital marketing strategy. Digital marketing is less costly than conventional marketing. On the other hand it can generate more traffic and sales. If you consider marketing costs, a website can reduce your marketing cost in many ways.

What is the Importance of a Website

 

Website is a virtual platform where you can sell your products or services, you can manage your business as well as you can share your knowledge, ideas.

It is very important to know the importance of a website for setting your goal in the digital world.

It is not enough to have an effective website. But also it is equally important to look for it on the web pages that have a lot of visitors. If there are visitors coming regularly to visit the site, the web page should be be updated on a regular basis.

The purpose of a web page is to attract the visitors’ attention and it must be done by giving relevant information, services, and products. There are a lot of factors that determine how valuable a website is, such as its functionality, website development, design, and usability. These factors plays vital roles to promote a website.

Websites design and develop by professionals using search engine optimization would naturally get ranked higher in the search engine. This would improve the conversion rate as well as the effectiveness of the website.

Users tend to feel more comfortable sharing the things they find interesting by visiting a site by other users rather than by searching for it on search engines. This is very important in building a relationship with others. A quality and effective website are also of value to a person in search of relevant information.

Why Website Is Important For Business?

Developing a website is an important aspect of your business nowadays, because it can generate traffic and convert the traffic to sales. That means a website can generate revenue.  If your web developer doesn’t use the latest technology to build the website you are losing the chance to earn more revenue.

 

If you want to improve your marketing and sales ability, you should develop a website for your company. This will help to increase your client base by thousands. When you are running a website, it is also help to build a captive audience and gain awareness about your services, products, and other related information.

Why Website Is Important For Small Businesses?   

Starting a business can be an overwhelming job. You need to know how a website plays a vital role for small businesses. A website can grow your audience and convert them to regular consumer. There are many things that you should consider before developing your own website. Here I am sharing some of the benefits of having a website.

Start building your customer base by with your website. This will allow you to advertise your products, services, and businesses to the world. As soon as the visitors come in, they will know about your business. If you want to find out about what website marketing is, you can read this article Digital Marketing – A Complete Guideline.

Using the search engine ranking is just another way to boost the business. Ranking on the 1^st page of Google, Yahoo, and other search engines, you will also get more visitors to your website. The search engines have a lot of indexing and link popularity that you can achieve. This also helps to improve your presence on the internet.

Other than the SEO benefits, a website plays an important for your search engine ranking. Search engines like Google and Bing are highly dynamic and they do not rank websites based on the type of a website but based on the quality of the content of a website. Another main reason for the existence of a website is that it helps to generate sales and profit. The website is only an advertising medium and the purpose of using the web to promote your business. In most cases, clients are willing to pay for advertisements if they are directed to their site.

It is important to develop a website to establish the brand name and to promote your brand image in a targeted manner.

End Words

Website development is an important part of your business. A website can play a vital role in digital marketing strategy. An effective website is one that attracts more visitors to your site and also gets people to know about your brand. Your website should be considered as one of the essential parts of your business and digital marketing strategy. 

Bathroom Design Thoughts and Inspiration

 

There is some stuff you should learn to be able to come up with some pretty great ideas of design in the bathroom. You need to get a clear idea of what you want in your toilet for example. This will help you to know just what colors, fabrics, and accessories you’ll need to build ideas and inspiration for your bathroom design. Before you start any design project you should be confident that the space you have at your disposal is appropriate for the new bathroom space you will be putting in. For example, if you’re remodeling the bathroom and decide to add an extra dressing table, you don’t have to go beyond your current floor plan. In addition to the bath, you would like you to have the option to install an additional shower or bathroom.

The bathroom design for home decoration ideas should utmost priority because the restroom impacts the impression of the full house. The lavatory shouldn’t be solely neat and clean however should have a correct designed interior. This place specifically decides the general impression of your house before the guest, and therefore the comfort of relations.

While not correct practical restroom however you’re alleged to perform your shower dance or take your mirror photos and most significantly how does one conceive to relax your mind? You’ll produce high-definition technology within the bathroom space with the extent of the ability of spa vogue at your own house. We’ve got dropped at you some bathroom design ideas in 2020 to renovate your bathroom into the master bathroom such as:

Decorate with spa facility

The inspiration to make a toilet like spa-style is taken from luxurious hotels and salons that offer the ability to forget all of your tension and revel in. Be inventive with the coming up with of a restroom that may assist you to fancy a master bath with a luxurious feeling. It’s necessary to include restroom style to make a positive aura within your home. The spa-style can increase the wonder of your restroom in each sense.

Separate the shower area

It doesn’t matter if you have got a tiny low house or huge space, as separating the shower space can continually boost the appearance of your bathroom design. You’ll place your shower house strategically to spate the realm during a luxurious means. Vogue your restroom by inserting the shower space specifically designed during a corner and therefore the basin area ought to be designed outside of the shower purpose. Style the shower separation a part of the lavatory with clear crystal glass with a designed house to stay your necessary belongings there.

Design with music system alongside different tub

The most luxurious means of loo style is inserting a bathtub of a special vogue. Incorporate the music system in your restroom to fancy the long relaxation tub. Produce a master tub with totally different alternatives of the bathtub, and relax your mind with music.

Use a giant Mirror

A wall-to-wall mirror may be a secure thanks to producing the illusion of roominess. Designed by Elizabeth Cooper, the lavatory boasts associate open and ethereal ambiance despite not obtaining ample natural light-weight.

SEO Vs SMO – Which is The Best for Your Business

 

SEO vs. SMO, both are digital marketing tool. Many of us can’t understand what digital marketing strategy we should take for generating more traffic and sales.

As a digital marketing and SEO expert in Bangladesh, I will discuss about SEO, SMO and which is require for what type of business.

What is SEO

SEO means search engine optimization. There are some billion websites are live. Every day millions of pages are publishing online and 5 billion searches are performed at Google.

Naturally, people visit those sites that are ranking on the 1^st page of the search engines. The ranking on the 1^st page of the search engine depends on SEO.

So, if you want organic traffic to your website and convert the traffic into sales, you need your keywords ranking on the 1^st page of the search engine. SEO is the best way to get ranking on the 1^st page of the search engine.

SEO is the best digital marketing tool. Like all other digital marketing tools, SEO also has some pros and cons.

Let’s see the pros and cons of SEO

Pros of SEO

• SEO is the best way to get ranking on the 1^st page of the search engines.
• Best way to get the organic traffic.
• Highest sales conversion rate.
• No need to invest on other marketing tools after getting ranking on the 1^st page.
• 24X7 traffic generation.
• 24×7 sales generations.

 

Cons of SEO

• You need to do big investment for doing SEO
• SEO is a long time process
• After getting ranking, you need to maintain the ranking
• Maintaining the ranking is a continue process.

 

What is SMO

SMO means social media optimization. Social media platforms are the most traffic engaging platforms in this planet. So, you can get the maximum number of traffic from social media. YouTube is the no. 1 traffic engaging platform and it is a social media platform. Facebook is no. 3 traffic engaging platform and it is also social media.

If you can do social media optimization properly you can get the maximum number of visitors from the social platforms.

Social media marketing or social media optimizing also have some pros and cons.

Let’s see some pros and cons of SMO.

Pros of SMO

• Easy to do social media optimization
• Low cost
• Easy to get targeted traffic
• Easy to get maximum number of traffic
• Social signals are very helpful for search engine optimization
• SMO can help you to build a community
• SMO is the best to generate sales leads for some specific niches
• It can give you fast result

 

Cons of SMO

• SMO can’t give you the best sales result
• Low sales conversion rate
• High bounce rate

 

I have shown you pros and cons of SEO and SMO on the above. Still now if you feel that you can’t take the right decision about what you have to do for your business, I am showing you a comparison table for you.

SEO	SMO
SEO can give you organic traffic	SMO provides referral traffic
It is costly	It is less costly
It can increase reliability to the visitors	In the question of reliability it can’t perform that much like SEO
SEO can improve user experience of your website	SMO has no impact on user experience of your website
White Hat SEO takes a long time for results	SMO doesn’t need a long time
After completing SEO you can get the results for a long time	It can’t give you the results for a long time
You don’t need any other digital marketing tools when you are doing SEO	You have to work on other digital marketing tools when you are doing SMO
It can improve brand value and trustworthy to the visitors	It can’t improve brand value and trustworthy
SEO is the best cost effective marketing strategy as it gives you long time results	Though it is less costly, it is not cost effectively strategy.
It increases CTR of your website	SMO helps to increase CTR, but can’t perform like SEO
SEO increases online visibility	SMO increases social media visibility

Comparison Table of SEO and SMO

 

I hope the above comparison table can help you to take the decision about your digital marketing strategy.

Now I am sharing some ideas and experiences that can be more helpful for you to take decision about your digital marketing strategy.

What do You Need SEO or SMO

All we know that every day billions of searches are performing at Google. But there are some niches that people search mostly at social media platforms. So, traffic generation and sales conversation depends your niche and what digital marketing strategy you are taking for that niche; SEO or SMO.

Research shows that visitors search the following niches at social media platforms mostly:

• Cooking recipes
• Lifestyle
• Fashion
• Celebrity’s news
• Home décor
• Gardening

If you work with the above niches or sale products and services related to above niches, you can do SMO for getting the best results.

On the other hand, visitors search the following niches at the search engines mostly:

• Technology
• Business
• Startup
• News
• Marketing strategy
• Digital marketing
• Astronomy
• Sports
• Physics
• Chemistry
• Health
• Travel and tourism, etc

If you are working with the above niches or sale products and services related to above niches, you should do SEO for getting the best results.

End Words

Many entrepreneurs, ceo, executives can’t understand which digital marketing strategy is perfect for their business. In this article I have tried to show the comparison between SEO and SMO. I hope this comparison will help you to take the right digital marketing strategy to boost your sales and revenue.

FAQ

SEO and SMO, which is the best for continue business growth?

SEO is the best for continue business growth.

Which is best for fast result?

SMO can give you fast result

What is the minimum time to get result from SEO?

6 months is the minimum time to get result from white hat SEO

Should I have to invest continue on SEO

After getting ranking, you don’t need to invest on SEO. You just need to maintain it.

Should I have to invest continue on SMO?

Yes, you need continue investment on SMO.