Why You Need Website for Your Small Business

 

Everyday thousands of small businesses are creating and many of them are closing their doors within 6 months. In most of the cases, the small businesses don’t develop any website for their marketing purpose. In this article we will focus on why you need website for your small business.

Let’s jump into the deep:

What is Website

Website is a virtual platform where you can display and sale your products, services, information, knowledge, etc.

Why Website is Important for a Small Business

Starting a business is always a difficult task for all. There are many works you have to manage in the same time while starting a business. On the other hand you don’t have enough employee to handle the jobs.

In this situation a website can become a handful tool for displaying your products, services, etc. You can also sell those products, services and information through the website. It will take a big investment, space, and work force for displaying products, services, etc. without any website or virtual spaces.

A website plays a vital role to reach many people within a short time. On the other hand, it will take a long time and money to reach many people without a website or any other virtual spaces.

A website can be part of your digital marketing strategy. Comparing to conventional marketing, digital marketing is much cheaper. It requires small work force for digital marketing. On the other hand conventional marketing needs a big work force. Conventional marketing expenditure also higher comparing to digital marketing.

What type of Business Your Need for Your Business

There are many type of websites available. E-commerce website, marketplace, B2B website, B2C website, business website, service website, etc. Actually it depends on your business, what type of website you will develop.

You can hire web developer in a very cheap price to develop a dynamic website for your small business.

Tips to Get Traffic to Your Website

There are many ways to get traffic to your website. Before start marketing your website you need to develop digital marketing strategy for your website as per your business criteria. Below are the tips of getting traffic to your website:

·         Search engine optimization

·         Google AdWords

·         Social media marketing

·         Social media optimization

·         Email marketing

 

Search Engine Optimization

SEO or search engine optimization is the best digital marketing technique. By doing SEO you will get the highest number of targeted traffic and sales conversion. Though SEO needs a good invest and time but comparing to other digital marketing tools SEO is the most cost effective tool.

Google AdWords

Google AdWords is a paid campaign of your website. It is easy to get traffic to your website. It can give you fast result comparing to SEO. But in the Google AdWords, sales conversion rate is lower than SEO. You don’t need to do big investment for Google AdWords as it requires a small amount to start ads.

Social Media Marketing

Social media is the place where people spend their maximum time on the internet. There are many popular social media platforms such as YouTube, Facebook, Instagram, Pinterest, etc. All the social media platforms have paid marketing campaign facilities. It is fastest way to reach your targeted audience. You can get more traffic from social media marketing. Sales conversion rate is much lower in social media marketing comparing to SEO and Google AdWords.

Social Media Optimization

SMO or social media optimization is the nonpaid technique of social media marketing. Though social media optimization or SMO needs time, but it can give you results for a long time. The sales conversion rate also higher in SMO than SMM. You don’t need to do big investment for social media optimization.

If you are confused about digital marketing strategy, you should read the article SEO Vs SMO.

Email Marketing

Email marketing is very old digital marketing tool. But till now it is very effective. It can generate very good number of visitors to your website. You can reach to your target audience very easily through email marketing. Email marketing is less costly comparing to other digital marketing tools. Though email marketing is good for generating traffic, but the sales conversion rate is very low comparing to other popular digital marketing tools.

End Words

Website is an essential part of small business in 2020. It can develop your brand image as well as can be used as a digital marketing strategy. Digital marketing is less costly than conventional marketing. On the other hand it can generate more traffic and sales. If you consider marketing costs, a website can reduce your marketing cost in many ways.