SEO vs. SMO, both
are digital marketing tool. Many of us can’t understand what digital marketing
strategy we should take for generating more traffic and sales.
As a digital marketing and SEO expert in Bangladesh, I
will discuss about SEO, SMO and which is require for what type of business.
What is SEO
SEO means search engine
optimization. There are some billion websites are live. Every day millions of
pages are publishing online and 5 billion searches are performed at Google.
Naturally, people visit those sites that are ranking on the 1st page
of the search engines. The ranking on the 1st page
of the search engine depends on SEO.
So, if you want organic traffic to your website and convert the
traffic into sales, you need your keywords ranking on the 1st page
of the search engine. SEO is the best way to get ranking on the 1st page
of the search engine.
SEO is the best digital
marketing tool. Like all other digital marketing tools, SEO also has some pros
and cons.
Let’s see the pros and cons of
SEO
Pros of SEO
- SEO is
the best way to get ranking on the 1st page
of the search engines.
- Best way
to get the organic traffic.
- Highest
sales conversion rate.
- No need
to invest on other marketing tools after getting ranking on the 1st page.
- 24X7
traffic generation.
- 24×7
sales generations.
Cons of SEO
- You need
to do big investment for doing SEO
- SEO is a
long time process
- After
getting ranking, you need to maintain the ranking
- Maintaining
the ranking is a continue process.
What is SMO
SMO means social media
optimization. Social media platforms are the most traffic engaging platforms in
this planet. So, you can get the maximum number of traffic from social media.
YouTube is the no. 1 traffic engaging platform and it is a social media
platform. Facebook is no. 3 traffic engaging platform and it is also social
media.
If you can do social media
optimization properly you can get the maximum number of visitors from the
social platforms.
Social media marketing or
social media optimizing also have some pros and cons.
Let’s see some pros and cons
of SMO.
Pros of SMO
- Easy to
do social media optimization
- Low cost
- Easy to
get targeted traffic
- Easy to
get maximum number of traffic
- Social
signals are very helpful for search engine optimization
- SMO can
help you to build a community
- SMO is
the best to generate sales leads for some specific niches
- It can
give you fast result
Cons of SMO
- SMO can’t
give you the best sales result
- Low sales
conversion rate
- High
bounce rate
I have shown you pros
and cons of SEO and SMO on the above. Still now if you feel that you can’t take
the right decision about what you have to do for your business, I am showing
you a comparison table for you.
SEO |
SMO |
SEO can give you organic traffic |
SMO provides referral traffic |
It is costly |
It is less costly |
It can increase reliability to the
visitors |
In the question of reliability it
can’t perform that much like SEO |
SEO can improve user experience of
your website |
SMO has no impact on user
experience of your website |
White Hat SEO takes a long time
for results |
SMO doesn’t need a long time |
After completing SEO you can get
the results for a long time |
It can’t give you the results for
a long time |
You don’t need any other digital
marketing tools when you are doing SEO |
You have to work on other digital
marketing tools when you are doing SMO |
It can improve brand value and
trustworthy to the visitors |
It can’t improve brand value and
trustworthy |
SEO is the best cost effective
marketing strategy as it gives you long time results |
Though it is less costly, it is
not cost effectively strategy. |
It increases CTR of your website |
SMO helps to increase CTR, but
can’t perform like SEO |
SEO increases online visibility |
SMO increases social media
visibility |
Comparison Table of SEO and SMO
I hope the above
comparison table can help you to take the decision about your digital marketing
strategy.
Now I am sharing some
ideas and experiences that can be more helpful for you to take decision about
your digital marketing strategy.
What do You Need SEO or SMO
All we know that every
day billions of searches are performing at Google. But there are some niches
that people search mostly at social media platforms. So, traffic generation and
sales conversation depends your niche and what digital marketing strategy you
are taking for that niche; SEO or SMO.
Research shows that
visitors search the following niches at social media platforms mostly:
- Cooking
recipes
- Lifestyle
- Fashion
- Celebrity’s
news
- Home
décor
- Gardening
If you work with the
above niches or sale products and services related to above niches, you can do
SMO for getting the best results.
On the other hand,
visitors search the following niches at the search engines mostly:
- Technology
- Business
- Startup
- News
- Marketing
strategy
- Digital marketing
- Astronomy
- Sports
- Physics
- Chemistry
- Health
- Travel
and tourism, etc
If you are working
with the above niches or sale products and services related to above niches,
you should do SEO for getting the best results.
End Words
Many entrepreneurs,
ceo, executives can’t understand which digital marketing strategy is perfect
for their business. In this article I have tried to show the comparison between
SEO and SMO. I hope this comparison will help you to take the right digital
marketing strategy to boost your sales and revenue.
FAQ
SEO and SMO, which is the best for continue business growth?
SEO is the best for continue
business growth.
Which is best for fast result?
SMO can give you fast
result
What is the minimum time to get result from SEO?
6 months is the
minimum time to get result from white hat SEO
Should I have to invest continue on SEO
After getting ranking,
you don’t need to invest on SEO. You just need to maintain it.
Should I have to invest continue on SMO?
Yes, you need continue
investment on SMO.
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