HATIL Furniture – A Success Story of a Bangladeshi Brand

 

A small timber industry becomes the most popular furniture brand in Bangladesh. Today I will talk about this brand success, HATIL Furniture – a success story of a Bangladeshi brand

Let’s see how they started their journey and what the secrets behind their brand success are.

When They Started Their Journey

HATIL furniture started its journey in the year 1963 as a small timber industry. Late Al-Haj Habibur Rahman established a company named H. A Timber Industries LTD in the year 1963 and this was the first footstep of the HATIL.

In the year 1993, HATIL rented 5000 square feet of space at Kuril, Dhaka, and started their first furniture factory. Due to the high demand for their furniture, HATIL rented another factory in 2003 in Shyampur Industrial Area, Dhaka.

This factory was not enough to supply the demand for HATIL’s products. The demand for HATIL’s products was increasing day by day and they started another 4 shades for furniture production in the Farashganj area, Dhaka.  

In the year 2006, HATIL started their factory on their own land which was 12 bighas in the Savar area. In the meantime, HATIL became a popular brand in Bangladesh and started several showrooms for selling furniture.

At present they have 2 factories in the area of 75 bighas of land.

HATIL furniture industries are equipped with state of art technology. Their types of machinery are from Germany, Italy, Japan, and the United States.

All units of the factory are free from wood dust by the instigated dust collector system. As a result, the employees of the organization are working with ease. As a result, their health risks have decreased a lot. HATIL is currently operating one of the most modern wooden furniture factories in South Asia.

Why HATIL is the Most Popular Bangladeshi Furniture Brand

From the very beginning, HATIL provides high-quality and elegant designs to their consumers. They never compromise with the quality. Though their products’ prices are a little bit buy their consumers are always happy with their quality and design.

Not only the products’ quality and customers’ satisfaction, the management of HATIL always look after their employees.

HATIL is running schools for the employees’ children totally free so that children can be educated.

Also Read: Top 10 Furniture Brands in Bangladesh, Top 10 Modern Home Furniture Manufacturers in Bangladesh

How HATIL Furniture is becoming the First Bangladeshi Global Brand

HATIL is practicing the Japanese quality management technique “Kaizen” since 2007 for providing the highest quality products to their customers.

HATIL became a champion in green operation for their success in meeting global environmental benchmarks and using eco-friendly materials for making products in the year 2013. The award was given by HSBC Bangladesh and The Daily Star.

From 2009 HATIL started making their furniture for imported oak wood and got an FSC certificate from Germany. FSC certificate proves that wood production is not harming the environment.

Gradually HATIL entered the export market. In the year 2013 HATIL started its first foreign outlet in Australia. In the same year, they started exporting furniture to the Middle East under the contract with the US furniture brand “Paul Roberts”. Now they are exporting their products to India, Nepal, Canada, the USA, Egypt, and many other countries.

Behind the Brand Success

There are several reasons for HATIL’s brand success. Here I’m sharing some points:

Diversified Portfolio

Hatil has always valued designing furniture according to the changing tastes of buyers over time. The Hatil product portfolio includes a wide range of furniture to meet the needs of consumers of different ages and classes. Moreover, the company is constantly trying to innovate by adding new furniture to its product portfolio. In addition to eye-catching designs, the company also keeps an eye on the quality of its handmade furniture, which further enhances the perception of the brand among buyers.

Manufacturing Process

Hatil uses advanced technology moreover as old workers within the producing method. Hatil’s production units are run by trendy CNC machines as well as AI and also the latest software. Exactitude cutting will be done because of software-based robotics technology, that doesn’t generate additional waste. The finishing of the furnishings is additionally quite perfect. Hatil follows the Lean producing process. During this process the corporate wastes quantity} amount of fabric whereas allocating resources and labor properly, manufacturing no extra price at any stage of the assembly process. As a result, the company is in a position to make sure the best quality in every one of their furnishings while being extremely efficient.

Technology Adaption

HATIL is always using modern technology in every aspect. They use software and other latest technology for its manufacturing unit, stock management, order, and delivery process. The company is also using AI and VR for its consumers.

Shopping Experience

The shopping experience is always very important for a brand’s success. HATIL opens many sales outlets across Bangladesh, India, Nepal, Australia, The USA, Canada, and The Middle East. You can also buy its products online. It is also running a virtual showroom for its consumers.

Branding

While other furniture brands are offering discounts and promotions, HATIL is focusing on consumers’ satisfaction. Its after-sales service is also world-class.

End Words

HATIL is operating 70 outlets in Bangladesh, 18 in India, 2 in Nepal, 1 in Bhutan. It is the first Bangladeshi global brand. Their yearly turnover is now some billion taka and it is growing day by day. Many other Bangladeshi companies are coming forward. Walton high tech industry is one of them. We wish them all the success. Hopefully, in the future, many other companies from Bangladesh will fly the Bangladeshi flag in the world.

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Top 10 Furniture Brands in Bangladesh

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What is Brand Marketing

 

Brand marketing is a global and constantly evolving strategy that defines the brand's communication, sales and product approach by promoting products and services in a way that makes the brand visible in its entirety.

 

Brand marketing describes a long-term strategic plan to continuously increase brand recognition and reputation. The goal of brand marketing is to develop an ever-growing base of loyal customers. This is achieved by continuously and consistently communicating the identity and values ​​of the brand in a meaningful and engaging way.

 

Protecting your brand's identity and reputation is essential to a successful brand marketing strategy.

 

Goals of Brand Marketing

Brand marketing primarily revolves around building brand awareness, recognition, trust, and visibility. This is the aspect of marketing that focuses on developing and maintaining a brand's overall reputation. Here are the top 10 goals of brand marketing:

·        Increase brand awareness

·        Getting more market share

·        Introduce new products

·        Steps into a new local and international market

·        Improve return of investment

·        Increase company profit

·        Attract new customers

·        Retain old and current customers

·        Increase sales

·        Optimize funnel

 

 

Brand Marketing Strategy

Here I’m showing you 8 steps of brand marketing/brand building strategy:

Consider Over All Business Strategy

A strong and well-differentiated brand will greatly facilitate the growth of your business. But what kind of business do you want? Are you going to grow organically? Your overall business strategy is in the context of your brand development strategy, so it's the starting point. If you know clearly where you want to run your business, your branding will help you get there.

 

Identify Your Clients

Who are your target customers? If you say "everyone" you are making a big mistake. Our research clearly shows that high-growth, high-profit companies focus on clearly defined target customers. The narrower the focus, the faster the growth. The more diverse your target audience, the more diluted your marketing efforts will be. So how do you know if you've chosen the right target customer group? This is where the next step comes in.

When you understand the difference between branding and direct marketing, you can easily identify your clients. 

 

Research Your Target Customers Group

Companies that systematically research their target customer group grow faster and are more profitable (see figure below). Plus, those who search more frequently (at least quarterly) grow even faster.

 

Research helps you understand your target customer's perspectives and priorities, anticipate their needs, and present your message in language that resonates with them. It also tells you how they perceive your business strengths and your current brand. As such, it greatly reduces the marketing risk associated with brand development.

 

Develop Brand Position

You are now ready to determine your company's brand positioning in the professional services market (also known as market positioning). How is your business different from others and why should potential customers in your target audience choose to work with you?

 

A positioning statement typically consists of three to five sentences and captures the essence of your brand positioning. It must be grounded in reality, because you will have to keep your promises. She also has to be a little ambitious to have something to strive for.

 

Develop Messaging Strategy

Your next step is a messaging strategy that translates your brand positioning into messages for your different audiences. Your target audience typically includes leads, potential employees, referral sources, or other influencers and potential partnership opportunities, to name a few of the common suspects.

While your brand positioning should be the same for all audiences, each audience will be interested in different aspects of it. Messages to each audience will highlight the most relevant points. Each audience will also have specific concerns that need to be addressed and each will need different types of evidence to support your messages. Your messaging strategy should meet all of these needs. This is an important step in making your brand relevant to your target audience.

 

Choose the Right Logo and Tagline

For many businesses, a name change is not necessary. But if you are a new business, are in the process of merging, or have a name that no longer matches your positioning, a name change may be appropriate. Even if you don't change your business name, a new logo and slogan might make sense to better support your brand positioning.

 

Remember, your name, logo, and tagline are not your brands. Part of your brand identity is how you communicate or symbolize your brand. You have to live it to make it real.

 

And don't make the mistake of posting the new logo internally to get consensus. The name, logo, and tagline are not for you. They are intended for your market and should be judged on their quality of communication, and not on the quality of their partners.

 

Develop Your Own Content Marketing Strategy

Content marketing is particularly suited to professional service companies in the Internet age. It does everything traditional marketing does, but it does it more effectively. Use valuable educational content to attract, nurture, and qualify potential customers.

 

Remember that your brand's strength is based on both reputation and visibility. Just increasing your presence without increasing your reputation is rarely successful. For this reason, traditional "awareness" advertising or sponsorship often leads to disappointing results. On the other hand, content marketing is increasing. Visibility and reputation. It's also the perfect way to get your brand relevant to your target audience. Case closed.

 

Make Your Own Website

Website is the most important branding tool. This is where all of your audience turns to find out what you do, how you do it, and who your customers are. Potential customers are unlikely to choose your business based solely on your website, but they can kick you out if your site sends the wrong message.

Plus, your website will host your valuable content. This content will become the centerpiece of your Search Engine Optimization (SEO) efforts so that your prospects, potential employees, and referral sources find you and get to know your business. Online content is at the heart of any modern brand development strategy.

 

There are two types of professional service websites these days: the first is a branded website; this site tells your story and communicates who you are, whom you serve, and what you do; In short, it conveys your brand message. It does the above and generates and nurtures new leads.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SEO vs SEM vs SMM vs SMO – Which one is good for your business

 

Therefore, we already know that the crazy benefits of doing SEO work correctly can take your business to a new level every day, and your contribution as a business owner is little or no, but what about SEM, SMM, and SMO? You may not be familiar with these terms, so here is a brief summary of each term to help you understand what you might miss when you try to visit page 1 on Google.

 

SEO (Search Engine Optimization)

 

"SEO is about placing your company’s main website on the search results page (SERP) and how to display indexed results. SEO techniques are designed to improve the search engine ranking of a website, as well as its visibility and traffic. SEO techniques can include optimizing the structure of the website what keywords are used in, title tags, Meta tags, and Meta descriptions, how often your website is updated online, and how quickly your website loads on desktop and mobile devices

 

SEM (Search Engine Marketing)

 

"SEM is often closely related to SEO. SEM is usually defined as the use of paid search engine traffic to increase visibility. Paid results usually appear at the top and right of the 'normal' search results. SEM has many systems, but the largest platform Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter Because of the many features and tools created by advertising platform developers, building SEM campaigns for your business can be challenging. Marketers need to consider all business-related keywords: geographic location, click-through rate (CTR), cost-per-click (CPC), amount of ad text, and many other factors.

 

SMM (Social Media Marketing)

 

“Social media marketing aims to promote a company through social media channels, including communicating with customers through social media selected by the customer. It can also include “paid social media search” or paid social advertising. Paid social search is very similar to SEM, but based on The PPC model adds behavioral targeting to most of these ads, which means that advertisers only pay when users click on the ad.

 

SMO (Social Media Optimization)

 

"Due to the emergence of social media marketing, SMO is a relatively new term. SMO involves developing social media profiles for your company so that members of the network can view your profile and share it with others. The goal is to attract more members to join your community and provide them with valuable and relevant information. SMO can also include an optimization process for social media lists such as Yelp, Insider Pages, and Google My Business. By ensuring that these entries are correct, you can improve your search engine rankings.

 

Paid vs Organic Traffic

 

If you encounter SEO vs SEM vs SMM vs SMM, you will definitely get different results. In fact, there is no answer to which method is better. The organic traffic you get through SEO and SMO can really help you grow your business and reach a wider audience. On the other hand, SEM and SMO provide faster results that can be measured immediately.

 

SEO and SMO are designed for the long term. These strategies require you to invest time. They also need to be followed regularly in the form of high-quality content, whether it’s a daily compelling Instagram post or a weekly content-rich article on your website. The success of SEO and SMO may take months or even years, so you need to put in a lot of effort and patience. However, the success you have seen is unlikely to disappear because you have laid a solid foundation for reliable, regular, and trustworthy content that your audience now depends on.

 

SEM and SMO are additionally appropriate for short goals. For example, if you wish to market and sell a brand new product as quickly as possible, paid advertising conjointly is also} an honest thanks to getting the foremost folks to examine your product. However, it's vital to concentrate on your budget. If you have got temporary ads, you'll increase your advertising expenditures, however, within the long run, an oversized advertising budget is unlikely to be sustainable. it's also important to think about the distinction in the range of potential customers typically obtained from every strategy. Paid traffic isn't essentially as good as organic traffic. Users from regular traffic tend to be additional cautious once searching, whereas users with paid traffic expect an instantaneous response. Websites and social media accounts adapt to the wants of normal and paid traffic.

All about Mortal Kombat X Mod Apk

 

MORTAL KOMBAT X is an action game for android.

Experience the over-the-top, visceral combating of MORTAL KOMBAT X! Bring the power of next-gen vice in your cellular related tablet tool with this visually groundbreaking combating and card collection game.
Assemble an elite crew of Mortal Kombat warriors and show your self withinside the best combating match on Earth.

BRUTAL 3 v three KOMBAT

Produce your very own crew of Mortal Kombat warring parties and lead them into conflict to earn experience, new unique attacks, and effective artifacts.

Massive list OF FIGHTERS

Collect Mortal Kombat veterans like Scorpion, Johnny Reb Cage, Sub-Zero, Sonya, Kitana, Ermac, and masses of others. Discover the state-of-the-art additions to Mortal Kombat equal to the insect-like D’Vorah, fiery acacia Cage, sanguinary Kotal Khan, and consequently the mysterious Kung Jin.

JAW DROPPING X-RAYS AND FATALITIES

MortalKombat X brings its trademark Fatalities and X-Rays to cellular, with lovely graphics, those over the very best actions punch you proper withinside the guts.

CHALLENGE opportunity PLAYERS

Vie with different gamers in Faction Wars, an internet aggressive mode anyplace gamers engage different participant teams. Rank up for your very own Faction’s leaderboard to earn weekly prizes.

SUMMON ALLIES INTO BATTLE

Recognize different gamers to be your Ally. Borrow a kombatant and strike a decisive blow in opposition to your enemies.

UNLOCK REWARDS IN every THE CONSOLE AND MOBILE GAME

Play the game and release one of a kind rewards for the console model of Mortal Kombat X, collectively with extremist uncommon characters like Klassic Kitana and Injustice Scorpion. Taking element with inside the console model unlocks rewards in cellular as well.

NOTICE:
* Mortal Kombat X alternatives high fine visuals. Performance isn't always optimized on gadgets with now no longer as much as 1GB RAM.
** A minimal of 1.five GB of unfastened place is wanted for your tool. Content is more often than not suitable for a while seventeen and up.

How to Install Mortal Kombat X

Contains extreme violence, blood, and gore. the manner to put in Mortal Kombat X ModApk:
1. recognise your tool GPU Model ( Tegra, PowerVR,Adreno, Mali) with ” CPU-Z “
2. install “APK” for your tool three.
3. Copy statistics folder ‘com.wb.goog.mkx’ to “Android/Obb”
4. play and experience it

 

 

Clipping Path Service Provider

 

 

Clipping Path and Image Masking in Adobe Photoshop- If you're in the graphic design industry, you've heard of it. The most frequent and prominent approaches used mostly by graphic designers are clipping path services and image masking. These services are becoming increasingly popular in the graphic outsourcing sector nowadays.

 

Clipping Path:

 

The phrase "clipping path" is common in the graphic design profession. This is done with Photoshop's powerful pen tool. The word clip refers to the removal of any element from an item, whereas Path refers to the removal of a picture.

 

And, Clipping path entails removing certain items from the backdrop. Whenever clipped, the item becomes moveable to some other background.

 

The act of removing items from their backgrounds in Clipping Path is described as isolating, as the isolated sections of the picture are put on a new backdrop.

 

And, it may either generate a new picture or simply delete the background and adjust the overall color. The clipping path is quite important for background removal service.

 

Besides, the clipping path allows you to perform anything you desire in several graphic editing applications. Clipping path service provider professionals typically employ the Adobe Photoshop Pen tool to expert themselves with more precision to the client to position a picture in a different background.

 

After launching Adobe Photoshop, choose a picture from the File tab. Next, you have to look in the toolbox for the pen tool. Afterward, on the topmost toolbar underneath the menu, tap on the pen tool to view the nib symbol.

 

By hitting [ctrl add +], you may now adjust the zoom. Then it'll be simple to clip. When you click Alt, you will disrupt the curvature in a picture. After finishing the journey, you must pick a choice. Then, copy the chosen picture and paste it onto the new background of your choice.

 

Image Masking:

 

Image masking is a common picture-altering technique. It is made to perform a modification and attach a separate layer to the background layer to cover the undesirable pixel with both the black & white hue.

 

And, you should adjust the backdrop of your images to make them more attractive. The most complicated photographs may be extracted from their backgrounds by using the image masking approach. It enhances the appearance of your photographs.

 

This approach is usually used to create product catalogs. Any picture may be retrieved and sliced out of its backdrop from another picture source.

 

Moreover, this approach is also highly beneficial for advertising and exhibition. Furthermore, this approach has become very important for e-commerce image editing services and fashion photography to make photographs more useful to function in the glamour sector.

 

To begin, launch your photograph in Photoshop and then go to the Layers Palette, next select the layer for which you want to make a mask.

 

If you want it to be the "background-image layer," double-click on it. This will make it an unlocked image layer. Now, you have to select it and press the OK button. Then, choose a portion of the picture to display. Next, you should Select a Brush tool, such as a Paintbrush or even a Pencil. Now select Mask Mode from the drop-down menu. Photoshop will hide the picture's unassigned areas.

 

In conclusion, Clipping path service providers not only provide background removal services and unneeded features but also provide certain important ingredients of current e-commerce image editing service photography.

 

Furthermore, the Clipping path service provider enables digital picture conversion, also including Raster to Vector conversion, to correspond to the algorithm used throughout the e-commerce website.

 

Indeed, complex picture editing tactics such as expert picture outlining, multidimensional clipping, e-commerceimage editing service, and Photoshop picture reconstruction, among several other high-quality picture editing jobs, are now included in contemporary clipping path services.

 

 

 

CONTENT FOR THE USER AND NOT FOR THE SEARCH ENGINE

 

What is high-quality content? The content items are addressed with two common things. First, they give physical importance to the readers. So, each content should be well-written.

Digital content writers worry about perfect SEO. SEO focuses on composing content for search engines. And not for humans who are understanding the content.

 

For SEO, they worry about keyword density, content length, internal linking, placing keywords, alt tags, and adds local modifiers. It not only helps the user but also improves the page ranking and SEO efforts.

 

Now, the most important thing is that Google and different search engines don’t want writers to write for them. They require us for their brand presence. So, you need to learn the topic thoroughly and include content that is easily understandable by the audience. Also, it is available on the internet. For more details about our SEO services go through the given link: SEO Services.

How Google checks good content?

Google is built with advanced-level search algorithms that are evolving with time. An increment in the number of search traits is known to improve approachability and usability. With that, it enhances the overall user experience offered by Google.

 

This assists its parent company, Alphabet in forming billion dollars in profits in every quarter.

Google’s widespread advertisement network is responsible for generating large amounts of revenue. Revenue production begins and ceases with Google search.  So far, Google is considered to be the most-visited website in the world. And it continues to be the no. 1 link based on performance and efficiency. It focuses on generating traffic, publicity, and around 3.5 billion searches occur daily on the Google search.

 

For now, Google is the analog of search as we refer to high-quality content on Google search engine. Do keep in mind that Google was never the first search engine. There are plenty of search engines like Mozilla Firefox, Yahoo, Bing, etc.

 

But the question is which is the best?

 

Nothing is perfect but Google is the most reliable and beneficial search engine. Till today it has proved to be the most long-lasting search engine for its dedication and function. With an increase in the number of daily visits, funds, and users it serves more than 2 trillion annual searches.

 

Its role in a human's life is to pass every minute. Google's dedication is strongly rooted as a search engine that gives the best answers to users. Here, you can get your queries or problems solved anywhere and anytime. That's why you don't need to write any content for Google. Google itself assists its users and serves them with high-quality content too. Google also rewards people who write good content them but not every search engine does.

What is Good Content?

Google recognizes high-quality content easily. There's an algorithm behind this and with the help of ranking signals, you can find the right content. The content should responsible for satisfying your doubts and queries.

 

But according to Google what is good content? And which content is not appropriate? What is the reason behind well-written content not always ranking well?

 

For more details about “good content according to Google, you can check for Google suggestions. Then, you get to know that John Mueller tried his best to point out the quality-rating guidelines. The ranking factors are useful for creating good content.

 

Do refer to the important factors that you need to consider for improving the overall page quality rating:

●     The aim of the page: First, you need to understand a page and then figure out its mission.

●     Proficiency, authority, and honesty: Competency is an essential quality characteristic of good content. Acquiring the status and credentials of a piece of content is not difficult to manage.

●     Content quality and quantity: Based on the ratings, the URL of the settling page should be good and the content should be high-quality.

●     Website knowledge is required about who's accountable for the content: First, obtain relevant information about the website. Then, collect information regarding the producer of your content.

●     Website fame or reputation: Add links to improve the reputation analysis in the website that is presented to commentators.

 

Besides, well-researched and well-written content there should be a purpose. Relevancy is an important aspect of perceptibility. For content on the web, the ranking factor is important for relevancy to the search query. If you present great content but if it doesn’t acknowledge the search query, then the content isn't good.

 

It is not a sign that is triggered by keyword use, matching phrases includes search-marketing tactics. To achieve good content, then it should be beneficial in answering search queries. 

Fundamental Guidelines for Writing High-Quality Content

Nothing is easy. Anyone can do it but you need to be perfect. If you write well, then you need to know what is fit for people. Don’t alter the situation and focus on generating content for search engines. Both labels and marketers rush on publishing content. They risk their website and add life to it with no sincere purpose.

 

Below we have listed are the basic guidelines for composing high-quality content. Have a look at them.

 

●     Set a goal: Content you publish should have a mission. Think of a topic that should focus on the target audience. Also, prepare a plan for the audience.

●     Analyze thoroughly: You need to know the whole story before you begin tearing things apart. Make sure you know what's the opening, middle, and finish of the story. All you need to do is prepare an outline of the content.

●     Write, edit, and edit till it's perfect: It doesn't have to be Hemingway. But it has to be perfect so use punctuation marks, check for grammatical errors, and stay on the point. Do add background details.

●     Have a byline: Google is concerned about where the content originates from. Also, Google is concerned about the brand name or person who writes the content? So, maintain a byline that Google can find it out. Authority lies in the hands of a person’s reputation. So, make sure that it is better.

●     Keep it enlightening, accurate, and instructional: Add substance to the content. Add relevant purpose. Try to accomplish the purpose? Keep the content descriptive and explain it thoroughly. It will teach your readers and then you'll receive proper feedback.

●     Indicate sources: Do refer to sources. If users don't get to link to sources then there's no use of statistics and data. So, make sure you cite sources wherever it is possible.

 

And it's done! Now, go through the article and keep in mind these tactics when you write content for search engines and humans.

 

Originally published at https://osdigitalworld.com on March 15, 2021.