Today I will talk about SEO. Those who have websites for blogging, business, e-commerce, affiliate sales, etc, but don’t know about SEO and can’t effort to hire an SEO expert or SEO professionals, this article will help them for basic optimization. Basic optimization will help you to rank your keywords on the search engine result page (SERP). SEO helps you to get traffic as well as improve sales conversion. On the other hand social media optimization (SMO) can also give you a good results for some niches.
If you are confused about SEO and SMO, you can read this article @ SEO Vs SMO
Let’s jump into the deep
What is SEO?
SEO is search engine optimization. Everyday millions of web pages are publishing on the internet. Billions of searches perform on Google. Traffic visits only those sites that are ranking on the 1st page of the search engines. Search engine optimization is the organic way of getting ranking on the 1st page of the search engines.
How Search Engines Work?
When you publish a website or web page, search engines crawlers crawl that page or site, keep the all information of the page or site to their database. This is called indexing. When anyone searches keywords, search engine shows 10 results on each page. These pages called SERP.
Search engine’s robot can read your website, page like a human. When they find that your website’s content is very helpful to the traffic, unique and informative, website is properly optimized, they shows your website on their SERP. The best content and optimized site gets the 1st rank on the 1st page of the search engines.
What you should do for getting Ranking?
You can follow the below steps for getting ranking on the SERP:
· Keywords research
· Unique, informative, helpful content
· Optimized Meta description
· Image optimization
· Load speed optimization
· Robots.txt file creation
· XML sitemap creation
· Mobile friendly website
· Building traffic funnels.
If you follow the above steps properly your keywords will rank on the SERP.